Integrated campaign
11.11
A series for Trendyol’s November 2020 campaign, from the first announcement and countdown to launch and a second round of offers.
- Client / Project
- Trendyol
- Year
- 2020
November, as a festival.
The brief from Trendyol was to make November feel like a festival. Süper İndirim Günleri turned the sales period into a campaign with its own announcement, daily countdown and opening night.
Trendyol
Süper İndirim Günleri
Setting the stage.
We approached the November sales like a festival, adapting Kenan Doğulu’s Şans Meleğim for the campaign.
The announcement
Five days to go.
Nine personalities from television, gaming, social media and basketball appeared across five countdown films. A new film marked each day leading up to Süper İndirim Günleri.
The countdown
Opening night.
An opening film featuring Kenan Doğulu kicked off Süper İndirim Günleri. The campaign’s visual style carried through to outdoor advertising.
Kenan Doğulu takes the stage
From screen to street
Efsane Günler
Another chance.
As Süper İndirim Günleri ended, a new film introduced the next round of offers: Efsane Günler.
The second wave
Taking discount apart.
We broke apart the Turkish word for “discount” and made its letters part of the visual storytelling.
Three ways to break the word
Out in the city
Campaign team
Trendyol · Havas Istanbul · Depo Film. Direction: DUAL and Gönenç Uyanık.