All work04 / 08

Film campaigns

Kolay Açılıyoruz

Two Dardanel film concepts, each finding a different way to talk about ease.

Client / Project
Dardanel
Dardanel logo
Kolay Açılıyoruz campaign identity
The food insight

Less show. More lunch.

We drew on over-the-top food videos on social media, contrasting oversized dishes and elaborate presentations with a meal that was easy to prepare.

Dardanel · Ton mu yesek?Watch on Vimeo Dardanel · Ton mu yesek?
The product insight

Opening up isn’t always easy.

To introduce an easier-opening lid, we told stories about people struggling to open up: telling someone how they feel or asking their boss for a raise.

Kolay Açılıyoruz · HavuzWatch on Vimeo Kolay Açılıyoruz · Havuz
Kolay Açılıyoruz · ZamWatch on Vimeo Kolay Açılıyoruz · Zam

Campaign

Dardanel · Havas Istanbul.